Scandinavian Outdoor Award

Meet the winners of SOA TRAVEL 2023. Click here!

SOA TRAVEL is awarded once a year to destinations and tourism companies and evaluates the performance of the previous seasons and showcases them to the DACH markets.

SOA TRAVEL honours the best ideas and development steps in Scandinavian Tourism.

The jury consists of some of the most important DACH tour operators and influencers with focus on Outdoor- and Adventure-Travel in Scandinavia.

Who is behind SOA TRAVEL?
© Secret Travel Guide / Unsplash
Categories SOA TRAVEL
  • Destination
    Best Outdoor Destination
  • Sustainability
    Best Sustainability Concept

  • Product
    Best Outdoor Product for Individuals
  • Transportation
    Best Transportation (ferry/bus/train/airline)
  • Accommodation
    Best Accommodation (hotel/cottage/apartment/tent/iglu)
© Saikrishna Saketh Yellapragada / Unsplash
Benefits to participate in SOA TRAVEL

  • All nominations will be presented on and the SOA Facebook page
  • The official SOA TRAVEL Price Ceremony will be at ITB 2023 in Berlin.
  • All Applications will be reviewed and discussed by the selected SOA TRAVEL jury.
  • All SOA TRAVEL winners are authorized to carry the resp. Award title and will receive Logo, Jury statement, links and the Winner Certificate for international marketing.
  • All SOA TRAVEL winners will be presented in SOA Press Release which goes to over 600 media addresses within Travel/Sport/Outdoor/Lifestyle press in Germany/Austria/Switzerland
  • All SOA TRAVEL winners will be presented on the DACH community platform
  • NEW: The first place winner in the "Destination" category will receive an extra prize from our partner, the leading technology provider for outdoor destinations and operator of the world's largest platform for outdoor tourism: "Destination Pro" technology package for one year (worth up to €4,000). An equivalent marketing package is available for existing Outdooractive technology customers.
You are one of the leading tourism destinations in Northern Europe?
You are a destination management company or organization from Denmark, Finland, Iceland, Norway or Sweden?
Your destination OR company is offering outdoor activities, outdoor adventures, outdoor experiences, outdoor services and/or outdoor concepts?
You are engaged in eco-tourism and responsible travel?
© Maria Vojtovicova / Unsplash
  • Scandinavian Outdoor Group
    SOA TRAVEL is presented in concept partnership with Scandinavian Outdoor Group. Please visit the website with more information on the origin SOA:
    MANDEL is a communication agency with focus on outdoor & travel in the German speaking markets and the Nordic
  • NordicMarketing
    NordicMarketing is a tourism marketing agency specialized in Northern Europe. The agency consults destinations and service providers in Northern Europe in product development and marketing.
  • Outdooractive
    The leading technology provider for outdoor destinations and operator of the world's largest platform for outdoor tourism.