Scandinavian Outdoor Award

Picture: Jaakko Posti/Visit Finland
The Scandinavian Outdoor Award TRAVEL
(SOA TRAVEL) for the Nordic countries has been presented for the first time to the travel audience in Central Europe with the focus on German-speaking countries at ITB in Berlin in March 2018.

SOA TRAVEL will be given out to travel destinations and tourism companies once a year and evaluates the previous years´ achievement. The jury consists of some of the most important tour operators specialized in outdoor and adventure travel in Scandinavia, travel experts and destination managers.

The official award ceremony will be held at ITB in Berlin in March 2019 with media meeting and press activities.
Picture: Harri Tarvainen/Visit Finland
Categories SOA TRAVEL 2019
Best Outdoor Destination
Best Eco Concept
Best Outdoor Entrepreneur
Best Outdoor Product for Individuals
Best Online Presence
(website/social media/campaign)
Best Outdoor Event
Best Development
Picture: Harri Tarvainen/Visit Finland
Benefits to participate in SOA TRAVEL

  • All applications will be reviewed by NordicMarketing award team
  • All nominations will be presented on
  • All SOA TRAVEL winners will be presented within SOA communication in NORR magazine, the leading German-speaking magazine for active travelers to Scandinavia.
  • All nominations get presented through NordicMarketing Newsletter targeted at tour operators.
  • All SOA TRAVEL winners will be presented in SOA Press Release which goes to over 600 media addresses within Travel/Sport/Outdoor/Lifestyle press in Germany/Austria/Switzerland
  • All SOA TRAVEL winners will be visible on SOA Facebook page
  • All SOA TRAVEL winners will be presented at Scandinavian Media Day in Munich in autumn 2019. All SOA TRAVEL winners receive a VIP price as exhibitor.
  • All SOA TRAVEL winners will be announced at the SOA Press Meeting with Award Ceremony at ITB 2019.
The winners of Scandinavian Outdoor Award TRAVEL (SOA TRAVEL) were selected by a jury of German tour operators and travel trade professionals before ITB in Berlin in March 2018.
Picture: Jaakko Posti/Visit Finland
History of the Scandinavian Outdoor Award
"Scandinavian Outdoor Award was given out for the first time in 2006. This year, Scandinavian Outdoor Group (SOG) had arranged their first Outdoor Academy of Sweden (OAS) together with Visit Sweden. The jury consisted of seven international outdoor journalists who tested gear and apparel from brands, which are member in the very well renowned Scandinavian Outdoor Group. Since then, the award for the best Scandinavian outdoor products developed into an important compass for the whole sporting goods industry, evaluating & displaying best innovation, design, function, sustainability and performance. Matthias Aßmann with his team at MANDEL has been the project manager since then and organized 20 jury meetings in nature with Award Ceremonies at ISPO and OutDoor, the largest sport and outdoor shows in Europe.

In 2018, Scandinavian outdoor destinations and tourism companies have been awarded for the first time with the SOA TRAVEL. NordicMarketing has presented the SOA TRAVEL during a press conference and price ceremony at ITB in Berlin.

The goal of SOA TRAVEL is to collect and highlight winning concepts and developments in Scandinavia when it comes to welcoming and hosting active travelers in the most attractive outdoor destinations for international guests."

Matthias Aßmann, MANDEL & Jan Badur, NordicMarketing
Scandinavian Outdoor Group
SOA TRAVEL is presented in concept partnership with Scandinavian Outdoor Group. Please visit the website with more information on the origin SOA:
NORR Skandinavien-Magazin
NORR Skandinavien-Magazin is exclusive media partner to SOA TRAVEL
MANDEL is a communication agency with focus on outdoor & travel in the German speaking markets and the Nordic
NordicMarketing is a tourism marketing agency specialized in Northern Europe. The agency consults destinations and service providers in Northern Europe in product development and marketing.