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Scandinavian Outdoor Award
for Destinations
Picture: Jaakko Posti/Visit Finland
The Scandinavian Outdoor Award for Destinations
(SOA Destinations) in the Nordic countries has been organized and presented for the first time to the travel audience in Central Europe with the focus on German speaking countries at
ITB in Berlin 7.-9. March 2018.

SOA Destinations will be given out to travel destinations and tourism companies once a year and presented for the previous years´ achievement. The jury consists of some of the most important tour operators specialized in outdoor and adventure travel in Scandinavia, travel experts and destination managers.
Picture: Mikko Karjalainen/Visit Finland
Overall Winner
Best outdoor destination
Best outdoor region/infrastructure
Best outdoor product family/adventure/environment
Best outdoor entrepreneur
Best marketing/best outdoorcampaign
Best outdoor event/co-operations/inspiration
Best online presence
Best development
The winners of Scandinavian Outdoor Award for Destinations (SOA Destinations) selected by a jury of German tour operators and travel trade professionals before ITB in Berlin at 6. March 2018.
  • Applications will be reviewed with feedback & coaching by Nordic Marketing award team
  • All Nominations will be presented on
  • All Nominees named in SOA communication in NORR magazine, the leading German speaking magazine for active travellers to Scandinavia.
  • All Nominations get presented through Nordic Marketing Newsletter targeted at tour operators.
  • SOA Press Release goes to over 600 media addresses within Travel/Sport/Outdoor/Lifestyle press in Germany/Austria/Switzerland
  • Visibility on SOA Facebook page
  • Winners receive a Diploma and 1 half day coaching by NordicMarketing and MANDEL
  • SOA winners will be presented at Scandinavian Media Days in Munich in April 2018. All SOA Destinations receive a VIP price as exhibitor.

    Winners have been announced at the SOA Press Conference (7.3.2018, 17:00) at ITB 2018.
Pictures: Jaakko Posti/Visit Finland
History of the Scandinavian Outdoor Award
"Scandinavian Outdoor Award was given out for the first time in 2006. This year, Scandinavian Outdoor Group (SOG) had arranged their first Outdoor Academy of Sweden (OAS) together with Visit Sweden. The jury consisted of seven international outdoor journalists who tested gear and apparel from brands which are member in the very well renowned Scandinavian Outdoor Group. Since then, the award for the best Scandinavian outdoor products developed into an important compass for the whole sporting goods industry, evaluating & displaying best innovation, design, function, sustainability and performance. Matthias Aßmann with his team at MANDEL has been the project manager since then and organised 18 jury meetings in nature with Award ceremonies at ISPO and OutDoor, the largest sport and outdoor shows in Europe.

In 2018 Scandinavian outdoor destinations and tourism companies have been awarded for the first time with the SOA award. NordicMarketing has presented the SOA for destinations during a press conference and price ceremony at ITB in Berlin. The goal of the SOA for Destinations is to collect and highlight winning concepts and developments in Scandinavia when it comes to welcoming and hosting active travellers in the most attractive outdoor destinations for international guests."

Matthias Aßmann, MANDEL & Jan Badur, NordicMarketing
Picture (bike): Eeva Mäkinen/Visit Finland