History of the Scandinavian Outdoor Award
"Scandinavian Outdoor Award was given out for the first time in 2006. This year, Scandinavian Outdoor Group (SOG) had arranged their first Outdoor Academy of Sweden (OAS) together with Visit Sweden. The jury consisted of seven international outdoor journalists who tested gear and apparel from brands which are member in the very well renowned Scandinavian Outdoor Group. Since then, the award for the best Scandinavian outdoor products developed into an important compass for the whole sporting goods industry, evaluating & displaying best innovation, design, function, sustainability and performance. Matthias Aßmann with his team at MANDEL has been the project manager since then and organised 18 jury meetings in nature with Award ceremonies at ISPO and OutDoor, the largest sport and outdoor shows in Europe.
In 2018 Scandinavian outdoor destinations and tourism companies have been awarded for the first time with the SOA award. NordicMarketing has presented the SOA for destinations during a press conference and price ceremony at ITB in Berlin. The goal of the SOA for Destinations is to collect and highlight winning concepts and developments in Scandinavia when it comes to welcoming and hosting active travellers in the most attractive outdoor destinations for international guests."
Matthias Aßmann, MANDEL & Jan Badur, NordicMarketing