WINNERS 2023
The winners of Scandinavian Outdoor Award TRAVEL (SOA TRAVEL) were selected by a jury of German tour operators and travel trade professionals and awarded in Berlin,
6th and 7th of March 2023.
AWARD WINNER SOA TRAVEL DESTINATION
Koli Lieksa, Finland
Jury Motivation:
The jury was convinced by the holistic four-season concept for several target groups. The region combines different types of accommodation, responsible nature tourism and a focus on integrating locals with growth that meets the needs of the region.

www.lieksa.koli.fi
AWARD WINNER SOA TRAVEL SUSTAINABILITY
Visit Kristinestad, Finland
Jury Motivation:
In the jury's opinion, implementing sustainability through responsibility and accountability for every member of the community creates true and lasting sustainability. Kristinestad shows us that this long-term teamwork can transform a small town between places into an interesting destination, and that THIS can be managed by destinations of any size.

www.visitkristinestad.fi
AWARD WINNER SOA TRAVEL ACCOMMODATION
Pan Hytter, Norway
Jury Motivation:
The idea of building accommodation that is very easy to relocate, without leaving the typical traces in the environment and yet creating a deep connection with the surrounding nature, convinced the jury. The extraordinary architecture allows a minimum of surface sealing.

www.panhytter.no
AWARD WINNER SOA TRAVEL PRODUCT
Polar Lights Tours, Finland
Jury Motivation:
Instead of checking off one item on your bucket list, this product takes you on a treasure hunt for the hidden gems of the region. Slow travel on horseback makes you want to stay longer.

www.polarlightstours.fi