WINNERS 2024
The winners of Scandinavian Outdoor Award TRAVEL (SOA TRAVEL) were selected by a jury of German tour operators and travel trade professionals and awarded in Berlin,
4th and 5th of March 2024.
AWARD WINNER SOA TRAVEL DESTINATION
Arctic Lakeland, Finland
Jury Motivation:
Arctic Lakeland impressed the jury with an exciting year-round concept and an interesting mix for both outdoor enthusiasts and tour operators. The application included a detailed description of the region, outdoor concepts and a strong focus on sustainability. A trailblazer for an outstanding outdoor destination.

www.arcticlakeland.com
AWARD WINNER SOA TRAVEL SUSTAINABILITY
Visit Trelleborg, Sweden
Jury Motivation:
This sustainable and complex concept convinces the Jury as it plays an essential pioneering role. Visit Trelleborg involves everyone in the region and motivates them to work towards a better future. They set a good example and show how a region can develop sustainably together with all stakeholders.

www.visittrelleborg.se
AWARD WINNER SOA TRAVEL ACCOMMODATION
Cahkal Hotel, Finland
Jury Motivation:
This accommodation impressed the jury with its uniqueness. No other accommodation in the Nordic countries can compete with such a unique and sustainable concept. The high quality of the overall appearance, the coherent design, the great website and the huge added value for travelers in an unpopulated area left the jury with no choice but to give the award here. All services are provided in partnership with local businesses.


www.cahkalhotel.fi
AWARD WINNER SOA TRAVEL PRODUCT
Your Friend in Reykjavik, Iceland
Jury Motivation:
The jury was won over by a logical and self-contained outdoor product. This is an excellent example of how to get people out into nature with a thematic focus. With a personalized application, a clever concept, a well thought-out sustainability aspect and a convincing marketing language, this product more than deserves the award. Even the non-cat lovers on the jury would love to go on this tour.

www.yourfriendinreykjavik.com
AWARD WINNER SOA TRAVEL TRANSPORT
Viking Line, Finland
Jury Motivation:
Viking Line convinced the jury with a comprehensive and detailed application. It presented a well-presented offer, a well-founded sustainability strategy and the social and economic criteria expected of a means of transport.

www.vikingline.com
AWARD WINNER SOA TRAVEL
JURY HONORARY ECO AWARD

Mood of Finland, Finland
The jury has decided to award extra recognition to the project Love Forest Finland. This concept aims to raise funds for nature protection, offering individuals the opportunity to influence and actively participate in actions that reduce climate change and preserve biodiversity.

From this year on, this award is will be given for initiatives and projects that spread love, goodness, and make a positive impact on nature. It aims to honor those who contribute to positive change and do outstanding work for the environment.



www.rakkaudenmetsa.fi